Organic search engine rankings are both good and important, but they only appear on search engine websites.
Search Engine Marketing (SEM) using Per-Per-Click (PPC) advertising appears not only in prominent places on search engine pages, but also on other websites that have an affinity to your ad's subject matter.
And the beauty of PPC ads is that they're guaranteed! You only pay when a visitor clicks on the ad and visits your site.
Another feature is that you control how much each click costs — in fact you can set a budget, turn ads on and off… the flexibility is amazing. You can also measure the effectiveness of PPC campaigns, so you can determine your return on investment.
With this amount of flexibility and control it's easy to see why people are saying goodbye to Yellow Pages advertising, and saying hello to Search Engine Marketing!
The Dunham Group can create, implement and monitor an effective PPC campaign, including:
- Writing PPC ads
- Creating special landing pages that are custom-written for the ad
- Tracking landing rates and visitor patterns
To find out more, call The Dunham Group Inc at 905-870-0588 or use our Quick Contact Form.