How to harness the power of Bieber and Ford.
As we were working through the discovery process with a client the other day, they stated that they wanted to reach out to younger people (young families or couples ‘starting out') as potential clients. As it happens, we have a number of Millennials on our staff, so I asked them to describe how they made their buying decisions. Here's what they said…
Google Grants is the non-profit edition of Google AdWords. Google Grants allows non-profit organizations to promote their missions and initiatives with free AdWords advertising.
As a Google AdWords Certified Partner, The Dunham Group Inc is inviting current and potential clients to join us on March 5, 2013 for an invitation-only live broadcast from the Googleplex in California.
Not sure what to put here yet.
Read some good news stories about a few of our clients. There are more to come!
I used to think that Google AdWords, or any advertising on the Internet, was a waste of money - a fast way to fill Google's pockets while emptying your own. Now I know otherwise.
New neighbourhood. New potential clients. No marketing material! We felt just like the shoemaker's children. As we become our own client, here's what we're learning...
What are the 5 most important things you can do to get your website to the top of search engine rankings?
Remember the good ol' days of the monthly newsletter? Well, those days are back - in a new and better way!
It is crucial for the web design firm to fully understand the company, its direction, its owners, and its philosophy.
Two business lessons I've learned from my friend Phil McColeman are: always put your best foot forward, and don't forget to ask for the business. These can be the makings of a New Year's resolution you won't regret!
Online social networking is important for business. It's a new form of relationship-building that can have great rewards, whether your audience is around the corner or around the world. And like all relationships, it takes work.
It would seem that the best wisdom is that no matter what our economy, we should be prepared with an ongoing marketing strategy, materials and web presence that will carry us through anything good or bad!
Your web developer needs to be considered a member of your team, rather than some adjunct supplier.
Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.
How is your website today? Many people can't answer that question because they haven't visited their website today. Some haven't been there for a week; others longer. It's not that they don't care about their business, but they just don't expect much from their website. Sure, it has to be there, but beyond that, the language around the website's purpose gets really fuzzy. Is that you?
Many companies have a webpage developed, place it online and expect people will just show up to start purchasing goods and services. The reality is that getting a quality design is only the beginning. The website is only one part of an overall strategy and should be closely linked to your in-store/company systems, print catalogs, and other sales channels to ensure success. Promotion, search engine ranking and cross-linking all play an important role in delivering traffic to your website.
We're experiencing a backlash to the 'wall of information' that most websites have presented us for the last few years. It's like we've all got headaches from the 'visual noise' and are now looking for space, clarity, and room to think. The main challenge in web design today is to make it easy for all visitors to easily get the information they need, without a lot of distracting stuff. Let's call it Accessibility 3.0.
The technology lifecycle... When will the next landslide being? Often market trends, emerging products, and business requirements dictate the technology lifecycle for a firm.
This is the right time in our economy to ramp up for growth. However, we need to remember that times have seriously changed.
This past June the CBC didn't renew the rights to the much loved 'Hockey Night in Canada' theme music, and most people at the time thought they'd made a huge mistake. Well, it doesn't look like a mistake now...